Guidelines For Designing a Squarespace Website’s Landing Page

The landing page is specifically made with the sole purpose of capturing the web visitors or rather the prospective customer’s information through an inclusion form.  Visitors to your landing page becomes a lead once they fill in the form.  There are people that think that having a form on say a homepage or any other page on the site is enough to generate leads while the truth is that they cannot generate as effectively as a dedicated page would. If you want the visitors to give up their personal information then you have to be prepared to give then an incredible and string offer.  Here are some of the tips to get you started on creating an effective squarespace landing page that will focus on getting the visitors to fill out the form.

The potential leads will be scouring the pages quickly for key information, and this means therefore that you have to be really focused and not have more than necessary. Having a tailored landing page is one of the best ways that you can directly speak to your visitors.  The font color and size, and the actual content should, therefore, focus on what you are offering them, and you should have bullets, heading and subtitles that focus their attention on their concerns, interest, and pain points too.  One of the best ways that you can focus the visitors’ attention exactly where you want is through the use of the contrasting colors.  Know more here!

Branding your page will not only further the business’s recognition, but will also give them confidence of their place in the infobahn.  Offering credibility gives the visitors confidence that they can trust you and this is achieved mainly through the adding of the social proof.  An image-heavy page may be visually appealing, bur may also distract them from, the main goal or primary task which will be filling in the form and the design therefore should be clean. These pages will also be slower to lead and this will not be good for you as the visitors never enjoy having to wait for slow pages to load.

The layouts, which dictates the ability of the visitors to quickly interpret what they should read and where to go next to fill on the form, is the most important element on the page.  You should, therefore, make sure that there is little to one of the friction on these pages, there is consistency and easy experience.  The landing page is the dedicated page where you turn the visitors into leads, and should therefore be a priority. Get into some more facts about web design, go to https://en.wikipedia.org/wiki/Web_development.